Polaroid Foundation Opens Carsten Höller Chapter of the 20x24 Project
The Polaroid Foundation confirms a Carsten Höller episode of its 20x24 Project, the large-format instant-camera series, in a notice carried by The Eye of Photography.
Updated
The Polaroid Foundation has announced The Carsten Höller Episode of The 20x24 Project, a new installment in its long-running large-format instant photography program, as reported by The Eye of Photography.
The announcement, surfaced through the photography daily's news feed, names the Belgian artist Carsten Höller as the latest participant in the 20x24 Project — the initiative built around Polaroid's monumental 20x24 studio camera, an instrument that produces instant prints measuring 20 by 24 inches.
What is the 20x24 Project?
The project is the Polaroid Foundation's vehicle for keeping the oversized instant-camera tradition alive in the hands of contemporary artists. Each "episode" pairs a invited photographer or artist with the 20x24 apparatus, resulting in unique, single-exposure prints that cannot be repeated, enlarged, or reprinted.
Höller, known for work that plays with perception, participation and altered states, becomes the latest name attached to the series. The Eye of Photography's item confirms the episode's title and its placement under the Foundation's banner.
What do we know so far?
The source announcement is brief, and the Foundation has not yet released, in the material available to us:
- exhibition dates or a host venue
- curator credits
- reproductions of the resulting 20x24 prints
- details of the technical approach Höller took to the camera
Readers should treat this as a first confirmation rather than a full exhibition notice.
Why the 20x24 format matters
The 20x24 camera occupies a singular place in the history of instant photography. Weighing hundreds of pounds and producing sheets of instant film at a scale no other Polaroid system approached, it turned each exposure into a singular object — part photograph, part performance, since every sitting is unrepeatable.
For an artist like Höller, whose practice has consistently examined how images and environments condition human perception, the format's constraint of one-of-a-kind immediacy presents a distinct challenge: no iteration, no correction, no edition.
What comes next?
The Eye of Photography's notice positions the Höller episode as part of the Foundation's continuing program, which suggests further episodes, and presumably a public presentation of the resulting prints, will follow — details Lens Gazette will track as the Foundation releases them.
Key points
- The Polaroid Foundation has announced The Carsten Höller Episode of The 20x24 Project.
- The news was carried by The Eye of Photography.
- The 20x24 Project centers on Polaroid's 20x24-inch large-format instant camera.
- No venue, dates, or curator details accompanied the initial announcement.
Source: Google News: photography exhibition
James Calloway
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Market editor covering industry trends and analytics at Lens Gazette.

